NEXEN TIRE’s dream of developing world-best tires is realized through boundless research and endeavor.
NEXEN TIRE has a global R&D Network with the US, China and Germany with the Central Research Center in Korea playing a central role to develop the innovative products of the future and so lead the global market by reinforcing its technological competitiveness.
Yangsan R&D Center
The Yangsan R&D Center, which serves as the control tower for NEXEN TIRE R&D centers around the world, the headquarters for new technology R&D, focuses on application of new technologies and development of high-performance tires and high-value-added tires.
Chinese R&D Center
NEXEN TIRE Chinese R&D Center, established for the Chinese market, which is regarded as the largest consumer market in the world, develops not only tires optimized for local conditions in China, but also CEO tires and RE tires that can be applied to overseas markets.
US R&D Center
The US R&D Center, which adds momentum to advance into the US market by developing products optimized for the US market, is advancing basic technologies based on researches on high-performance tires and vehicle technologies in the US.
European R&D Center
The European R&D Center, which is building high consumer awareness and excellent brand value, is making efforts to further publicize the name of NEXEN TIRE in the European market where global luxury cars are concentrated by developing OE tires and strategic products for Europe.
NEXEN TIRE VEHICLE DYNAMIC TESTING CENTER
NEXEN TIRE built proving grounds and global evaluation systems including the NEXEN TIRE vehicle dynamic testing center to quickly respond to varying driving conditions and diversifying global market demands by developing products that provide best driving performance.